World-class team.
World-class experience.

Jody Corcoran

Founder & Managing Director

Jody has had the good fortune of being a part of some of the most respected industrial design agencies in the US. Jody was a Vice President at Frog Design running their graphic design team in the San Francisco office. Previously she was also at Pentagram in San Francisco working alongside Robert Brunner and his industrial design group. She has worked with clients such as Dell, Oracle, SAP, Motorola, Logitech and many other tech-based industrial design brands.

Perhaps her most impactful experience, as it pertains to PerchItalia, was developing a brain tumor at the young age of 55 that rendered her disabled. She experienced, first hand, how bad the industrial design was that was available for the disabled community and has been determined to do something about it ever since.

This determination developed into her current mission — to create products for people with disabilities and injuries that are empowering. Today’s assisted devices do not address the wants and needs of this generation. They do not utilize good design to empower people to heal, feel mobile and feel good about themselves.

“Mobility devices should be so well designed that they become a want-to-have instead of a must-have”.

Rob Duncan, Mucho

Creative Director

Rob’s distinguished career has seen him work with leading companies on both sides of the Atlantic. He began his career at the renowned UK agency Mytton Williams. In 2000 he joined Pentagram’s London office, where he worked on John Rushworth’s team.

He was invited to relocate to the USA to join Pentagram’s San Francisco office in 2003, where he led numerous design programs. In 2007, he became an Art Director on Apple’s Retail and Events team, creating and directing innovative design concepts for events and campaigns.

In 2013 Rob founded the Mucho office in San Francisco where he continues to lead his design team creating brands for multi-national corporations, start-ups, non-profit organizations, educational institutions and family owned businesses.

He has built an impressive portfolio of clients, including. Apple, Dell, Gap, Google, Kodak, HP, HTC, Mars, PayPal, Venmo, Visa and the University of California.

Rob’s work has been widely published in books and the design press. He has received awards from D&AD, Art Directors Club of New York, The Type Directors Club, AGDA, AIGA, International Society of Typographic Designers, Communication Arts and Graphis.

Design Committee

Industrial Design

Design Committee is a San Francisco based industrial design agency.

Design Committee Founder, Kenny Sweet, started his career alongside Jody and Rob at Pentagram before joining Robert Brunner as a founding member of Ammunition. There he helped create brand-defining products and experiences for companies like Beats by Dre as well as a wave of hardware startups. In 2016 Google enlisted Kenny to lead their nascent Wearable hardware team in designing, developing, and launching their first batch of consumer wearable products.

Following his tenure at Google, Kenny established Design Committee, a creative agency dedicated to facilitating top-tier hardware design and development for startups, innovation teams, and ambitious entrepreneurs.

Educated at Brunel University and San Francisco State University, Kenny has been recognised for his design excellence with numerous accolades, including RedDot, a yellow D&AD pencil, IF, and IDEA awards.

Kenza Salem

Marketing Director

Kenza Salem grew up in San Francisco and spent her youth running around the studios of some of the world's most notable industrial and graphic designers where her mother worked, as well as watching the America's Cup race in SF Bay — both experiences would prove to be recurring themes in her life thereafter. After graduating from the University of Utah, she moved to an island off the coast of Seattle and began her career in the tech-saturated world of the Pacific Northwest. During this time, she started sailing and found a passion for the sport as well as the lifestyle. One year later, she moved to a small island in the Caribbean to further pursue sailing and begin freelance marketing.

She is currently living in Sardinia, another island, and is working to build PerchItalia's marketing and communications strategies while spending her days off sailing in the Mediterranean Sea.